Home – FMCG


For FMCG brands, speed and visibility are paramount. Trailytics excels in end-to-end campaign management, orchestrating strategies that resonate across diverse e-commerce platforms. Our promotion strategy execution, promo analysis, and event planning services ensure that your FMCG products not only move swiftly from the shelves but also capture consumer attention in the digital aisles. With Trailytics, your brand becomes synonymous with agility and impact in the competitive FMCG landscape.


For FMCG brands, Trailytics adds significance by harnessing the power of digital transformation and data-driven insights. Our data warehousing techniques store and organize consumer data, enabling analytics that uncover market trends, purchasing behaviors, and product preferences. This wealth of insights drives targeted and effective marketing strategies, ensuring that FMCG products not only move swiftly from shelves to digital platforms but also capture consumer attention with precision. Trailytics becomes the driving force for FMCG brands looking to not just keep up but lead in the fast-paced digital consumer landscape.

Digital Shelf Analytics:

- Problem: Lack of visibility into the performance of products across various online platforms.
- Solution: Trailytics' digital shelf analytics provides real-time insights into product visibility, customer reviews, and pricing strategies, optimizing the online presence of FMCG products.

Promotional Effectiveness

- Problem: Inefficient promotional strategies and difficulty in measuring their impact.
- Solution: Trailytics' analytics tools evaluate the effectiveness of promotional campaigns, measuring ROI, and providing insights to refine future promotional strategies.

Inventory Management

- Problem: Challenges in maintaining optimal inventory levels.
- Solution: Trailytics can analyze historical sales data, market trends, and demand patterns to optimize inventory management, preventing stockouts and minimizing excess inventory.

Supply Chain Visibility

- Problem: Limited visibility into the entire supply chain.
- Solution: Trailytics offers comprehensive supply chain analytics, providing real-time visibility into the movement of goods, optimizing logistics, and ensuring efficient supply chain operations.

Product Innovation Insights

- Problem: Identifying gaps in the market for new product development.
- Solution: Trailytics analyzes market trends, consumer preferences, and competitor product launches to provide insights for FMCG companies to innovate and introduce new products successfully.

Customer Engagement and Loyalty:

- Problem: Difficulty in understanding customer preferences and building brand loyalty.
- Solution: Trailytics can analyze customer behavior, preferences, and feedback to enhance customer engagement, tailor marketing strategies, and build long-term brand loyalty.

Competitor Pricing and Strategy

- Problem: Limited insights into competitor pricing and market positioning.
- Solution: Trailytics provides real-time competitor analysis, offering insights into pricing strategies, promotions, and market share, enabling FMCG companies to adjust their strategies accordingly.

Market Basket Analysis

- Problem: Challenges in understanding customer purchasing patterns.
- Solution: Trailytics' analytics tools conduct market basket analysis to identify product affinities, allowing FMCG companies to optimize product placements and create effective cross-selling strategies.