A/B testing is the difference between guessing and knowing. Whether you’re choosing between two banners or testing pricing formats, A/B testing helps e-commerce brands find winning combinations that actually drive results.
At Trailytics, we help brands run intelligent A/B tests using structured data and advanced creative intelligence frameworks.
What to A/B Test in E-Commerce?
1. Images vs Infographics
Test whether lifestyle imagery or clean pack shots result in higher click-through and conversion rates on platforms like Amazon or Flipkart.
2. Headline Copy & Titles
3. Pricing + Discount Formats
“Save ₹100” vs “25% Off”—which works better? Trailytics helps test pricing psychology with split campaigns.
4. CTA Placement
Even the position of the “Buy Now” or “Add to Cart” button affects conversion. With heatmap testing, we track micro-interactions and optimize flow.
Client Example: A pet supplies brand tested two versions of a product page with different hero images. The lifestyle version delivered 47% higher conversions.
How Trailytics Adds Value:
- Predictive performance estimates
- Traffic routing for live testing
- Post-test statistical analysis
- Continuous creative optimization
Conclusion
In digital retail, the smallest tweak can unlock the biggest win. A/B testing with Trailytics ensures every creative decision is backed by performance data—not guesswork.