In the world of digital commerce, poor product visibility directly translates to missed revenue opportunities. Often, brands struggle to understand why their SKUs aren’t ranking, or why a once-best-selling product is now underperforming. That’s where AI-powered root cause analysis (RCA) comes into play—and Trailytics is helping leading brands decode this complexity with precision.
Key Highlights:
1️. Identify Visibility Gaps Across Multiple Marketplaces
Trailytics’ platform tracks SKUs across Amazon India, Flipkart, Nykaa, and Blinkit, comparing search rankings, keyword associations, and traffic sources. If a product slips in visibility, the RCA engine flags it—highlighting whether it’s due to content quality, stock unavailability, pricing issues, or poor ratings.
🛒 Case in Point: A top FMCG client of Trailytics saw a 28% dip in their bestselling SKU’s performance on BigBasket. RCA revealed broken images and a missing bullet point in the product title. A quick fix restored ranking within 72 hours.
2️. Detect Content Irregularities in Real-Time
Low-resolution images, incomplete descriptions, or missing USPs often go unnoticed until performance suffers. AI continuously scans and auto-flags anomalies for the content team to resolve instantly.
3️. Competitor Disruption Analysis
Did a rival brand launch a product with aggressive pricing or better reviews? RCA tools map external threats, comparing competitors’ moves against your product’s drop in performance.
4️. Automate RCA Reporting for Category Managers
Trailytics allows category heads to receive automated weekly RCA reports, making root-level issues visible even before they impact sales drastically.
Conclusion
AI-powered RCA isn’t just about detecting problems—it’s about empowering e-commerce teams to act fast and fix what’s broken. With Trailytics, brands don’t just chase visibility—they lead with it.