𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 that nearly 50% of annual body lotion sales happen between October and December? With demand peaking in colder months and Nivea leading the mid-premium segment, brands have a huge opportunity to shape consumer preferences. Plus, 62% of searches in this category are generic—a golden chance for brands to capture attention!