In a digital economy where every click matters, real-time data analytics is your secret weapon. While traditional campaign optimization waits for end-of-day reports, Trailytics’ real-time performance layer updates your campaigns on the go—across e-commerce and quick commerce platforms.
Key Levers for Optimization
1. Live Conversion Monitoring
Monitor metrics like CTR, CPC, ROAS, and add-to-cart rates in real time. Adjust campaign creatives, bid values, or even pause underperforming ads—mid-flight.
2. Keyword and Category Intelligence
Track trending search terms across Amazon, Flipkart, and Quick-Commerce to optimize ad copy and keyword targeting.
3. Geo & Time-Based Segmentation
Use heat maps to identify hot-selling regions and peak hours. Schedule your campaigns accordingly for maximum exposure and minimum wastage.
4. Creative Intelligence
AI-driven creative scoring analyzes which ad creatives are driving the most engagement—helping you double down on top performers.
Client Result: A digital-first D2C beauty brand leveraged Trailytics’ real-time analytics to pause 17% of its underperforming Amazon ads and boosted ROAS by 41% in just 10 days.
Conclusion
Real-time analytics gives marketers superpowers. By partnering with Trailytics, you don’t just run ads—you make every rupee count.