A/B testing is the difference between guessing and knowing. Whether you’re choosing between two banners or testing pricing formats, A/B testing helps e-commerce brands find winning combinations that actually drive results.

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What makes a shopper stop scrolling and click your ad or product? It’s not just design—it’s neuromarketing, visual psychology, and contextual targeting. At Trailytics, we decode what makes creatives click-worthy and scalable across platforms. Key Elements of High-Click Creatives 1. Color Psychology & Design Balance Colors influence behavior—red triggers urgency, green denotes trust. We design […]

In a marketplace dominated by algorithm-driven discovery, SEO is the ultimate growth lever. For Indian e-commerce brands competing on Amazon, Flipkart, Nykaa, and their D2C sites, SEO-optimized content directly influences discoverability, clicks, and conversions. At Trailytics, we blend data science with content strategy to turn PDPs (Product Detail Pages), landing pages, and brand stores into […]